About us

We believe that, in this digital era, IT can be used to connect people, just as much as to help enhancing ‘craftsmanship’ (i.e., ‘shokunin’ // 職人) within the sports world, through professional skills, such as coaching and training. Through our training software and digital platforms presence, we hope to achieve greater connectivity from which the sports community can benefit from.  

Sunbears team, Coaching software, drill application engineers


Our mission is to establish a "Cloud Campus for Sports" where we can share free or affordable educational resources. Likewise, we want to provide our members with a platform for building connections that can benefit their professional lives and create a network through which we support each other.


Through Sunbears, our vision is to connect sports spirit across the world and contribute to forming a more widely accessible environment for the sports community.

Toyo Ice Hockey Team, Summer camp, Sunbears Team, Japan

Meet The Team

Masatoshi Hiroura

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Masatoshi Hiroura is the CEO within the Sunbears project. He is proud to have formed a team and be working alongside head coaches, professors in university, international developers and creators, all who are really professionally involved into Sunbears, sharing a common vision - to form a ‘Cloud Campus for Sports’ - a platform that can benefit sports education within the generations to come.

Among many exciting and memorable times amongst the team and collaborators, his favourite moment was walking in the Oze National Park, in Japan.

Attila Biró

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As a "Co-Father" of Sunbears, his main roles are of Software and Business Developer, Innovator, and Leader. He is motivated by the drive to constantly create and improve, while being part of a team where transparency and friendship are the main ingredients, and at the same time, our key to success.

Attila enjoys electric unicycling, especially for the adrenaline it brings into daily life. Just as much, he loves traveling, reading, ice skating during winters, and contributing to environmental matters. More so, he sees his work as a hobby in itself.

Pleases scroll down to see more.


Yin-Han Yang (Zoe)

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Within FBTriangle, Zoe is the Visual Content Producer, and also actively contributing to our Branding initiatives. Accidentally became the leader of the girl's Marketing Team of Sunbears.

Zoe loves nothing but thinking stuff, imagining stuff, and also, watching travel and food videos in her warm cosy room. She's also a composer and video producer with dance companies globally.


Corina Maereanu

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Corina joined the Sunbears team as an intern and is now working as a Marketing Executive, with several PR and Branding duties. She enjoys the warm and radiant atmosphere of the team, and finds the Sunbears 'kaizen' (i.e., 'continuous improvement') approach to be a real motivation!

She loves discovering the world through as many ways possible, and particularly enjoys cooking, maintaining an active lifestyle, along with researching into health, nutrition, psychology, and philosophy.

Yuriko Hiroura

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Translator, Content Creator in charge of Sunbears App Tutorials, also managing our YouTube channel. Yuriko admires that, despite our team's diverse career and cultural backgrounds, as well as our individualities, everyone is always keen to cooperate and maintain a warm atmosphere.

Alongside her current roles, she's got a background in dancing and massage therapy, and loves making delicious and pretty cookies in her spare time.

Alice Chen

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Alice is responsible for Google Ads and Analytics, as well as for introducing Sunbears to new clients and reaching out for potential customers. She sees the Sunbears team as a melting pot - genderless and cross nationalities, all members being equal and willing to share their true feelings and thoughts. She enjoys brainstorming together and spreads so much love within the team.

Alice is a person who physically lives in the big city, but is mentally jazzing in the mountains. Passionate in all kinds of interaction with people and loves to share stories.


Feyza Birlik

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Software Tester of Sunbears, also responsible for creating various and original drills, which she greatly enjoys. These can be found within our Drills Library!

Feyza is happy to be a part of the team because of the constant, hands-on learning opportunities and chances to gain more experience while also having fun!

Kumi Kubota

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Translator, Customer Service in Japanese, also in charge of Google Ads. Having joined Sunbears in September 2020, Kumi has found the team unique, with a challenging spirit and global collaborative working environment. Her favorite Sunbears’ value is “to contribute to society for the next generations”.

Kumi moved to San Francisco after spending 20 years in Asia with a profession in management, editing and writing. “It’s never too late to learn” is her favorite quote. She enjoys the healthy life in California with a recently adopted dog.

Meet The Contributors

Suzuki Takahito, head coach of Toyo Ice Hockey Club, former head coach of Japan National team

Takahito Suzuki

Coach・Ice Hockey

Coach Suzuki is the current head coach of Toyo University Ice Hockey Club,  coach of Bring Up Athletic Society, former professional ice hockey right winger, and the former head coach of the Japanese National Team. Previously, he played in the ECHL- Charlotte Checkers, Kokudo, Seibu, Nikko Ice Bucks, Japan Ice Hockey League, and Asia League. 

Coach Suzuki has been constantly collaborating with the Sunbears team, and contributing to the ice hockey drill library, drill draw features development, as well as regular function testing with his professions and experiences. 

Yutaka Saho, BOC Certified Athletic Trainer, the Executive Director of Sports Safety Japan

Yutaka Saho


Mr. Saho is the BOC Certified Athletic Trainer, the Executive Director of Sports Safety Japan, and the trainer of Bring Up Athletic Society. He is also the previous Head Athletic Trainer of the Japan National Men's Ice Hockey Team.

As one of the long-time chief contributors of Sunbears, Mr. Saho has been working with us for development of the EAP system, as well as team data management. He's also been constantly supporting us with his professional and selfless insights. 

Tomohiro Usui, current strength and conditioning (S&C) coach of Waseda Club, Edogawa Basketball Club, Waseda University Rugby Football Club, Bring Up Athletic Society, and the assistant S&C coach of the HITO Communications Sunwolves rugby team.

Tomohiro Usui


Mr. Usui is the current strength and conditioning (S&C) coach of Waseda Club, Edogawa Basketball ClubWaseda University Rugby Football Club, Bring Up Athletic Society, and the assistant S&C coach of the HITO Communications Sunwolves rugby team.

With the profession and passion in sports science and technology, Mr. Usui joined Sunbears as the main contributor on development of team training stats/ sRPE development , which makes Sunbears a even more useable and handy for the professional sports teams.


Rethink connection

Whether for the young or the senior sports professionals, Sunbears is meant not only to assist your team performance management, but also to connect you with the sports community. We aim to connect more professionals, while setting our focus on the ‘people’ instead of the ‘business’.

Any idea or question? Welcome to contact us if you have any!